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Site re-established as of October 27, 2008. Previous contents wiped. This is mostly a personal exercise in filtering and processing stuff - but you are very welcome to look around. Cheers. -
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Feeding Time
Mac vs. PC and missing the point entirely
AppleInsider posts about the relatively poor performance of Microsoft’s “I’m a PC” ads when measured in online views - some 2 million so far compared to 6 million for the earlier Seinfeld spots.
Which sort of misses the point. Nothing about the latest spots indicates that viral passalong is a metric worth looking at here. These [...]