News flash, the NYC MTA has got both brand and technology problems.
They’ve been brandjacked on Twitter. If you follow @nyc_mta or @mta_nyc, you’ll have noticed odd and/or false information posted recently. Both claim to have been hacked; both mostly seem to use Twittermail to post. I’d been under the (apparently false) impression that the @mta_nyc [...]
Consumer Psychologist posts an interesting note on variable positive reinforcement - the power of semi-unpredictable rewards to reinforce behavior (think slot machines). And asks this:
Why then, do all marketers give consumers such a predictable outcome. You pay this, you’ll get that. You watch this TV show you’ll see this TVC. You drink this you’ll feel [...]
Brands as NPCs
If you’re a gamer you know what an NPC is. If you’re not - it stands for non-player character.
While that’s technically any game character you don’t directly control, it usually connotes those that range from neutral to helpful (not obviously hostile).
I don’t play many video games these days. Back when I did, you could expect [...]