Stuff with subject matter including brand

Urban spam and corporate responsibility

Russian blog Metkere posts several pics of how Ikea enacted a sort of lovely guerrilla redecoration campaign on some subway cars in Novosibirsk. If you don’t care to look at a map it’s somewhere halfway north of Borat and Genghis Khan (via PSFK).
Meanwhile here in NYC we have stuff like this as of last month [...]

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Mac vs. PC and missing the point entirely

AppleInsider posts about the relatively poor performance of Microsoft’s “I’m a PC” ads when measured in online views - some 2 million so far compared to 6 million for the earlier Seinfeld spots.
Which sort of misses the point. Nothing about the latest spots indicates that viral passalong is a metric worth looking at here. These [...]

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