PSFK notes that a recent uptick in freezer sales indicates growing consumer frugality. The original Consumer Reports story points to rising food prices as a factor. Fuel costs are another obvious piece.
But I’m reminded of a NYT piece of some months ago on the new survivalism - describing a fringe activity shifting toward the mainstream. [...]
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Feeding Time
When consumers can’t consume
Have been pondering the marketing implications of this economic slowdown / downturn / recession / depression / end of days. Whatever you’d like to call it. Some worthwhile reading I’ve run across recently:
Ed Cotton of Influx Insights makes several interesting predictions regarding opportunities and trends for the new normality.
Grant McCracken explains consumer surging and dwelling [...]