AppleInsider posts about the relatively poor performance of Microsoft’s “I’m a PC” ads when measured in online views - some 2 million so far compared to 6 million for the earlier Seinfeld spots.
Which sort of misses the point. Nothing about the latest spots indicates that viral passalong is a metric worth looking at here. These [...]
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Feeding Time
When consumers can’t consume
Have been pondering the marketing implications of this economic slowdown / downturn / recession / depression / end of days. Whatever you’d like to call it. Some worthwhile reading I’ve run across recently:
Ed Cotton of Influx Insights makes several interesting predictions regarding opportunities and trends for the new normality.
Grant McCracken explains consumer surging and dwelling [...]