Consumer Psychologist posts an interesting note on variable positive reinforcement - the power of semi-unpredictable rewards to reinforce behavior (think slot machines). And asks this:
Why then, do all marketers give consumers such a predictable outcome. You pay this, you’ll get that. You watch this TV show you’ll see this TVC. You drink this you’ll feel [...]
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Feeding Time
When consumers can’t consume
Have been pondering the marketing implications of this economic slowdown / downturn / recession / depression / end of days. Whatever you’d like to call it. Some worthwhile reading I’ve run across recently:
Ed Cotton of Influx Insights makes several interesting predictions regarding opportunities and trends for the new normality.
Grant McCracken explains consumer surging and dwelling [...]