Consumer Psychologist posts an interesting note on variable positive reinforcement - the power of semi-unpredictable rewards to reinforce behavior (think slot machines). And asks this:
Why then, do all marketers give consumers such a predictable outcome. You pay this, you’ll get that. You watch this TV show you’ll see this TVC. You drink this you’ll feel [...]
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Now you see it
Faris Yakob posts a video illustrating change blindness - the failure to notice massive changes within our visual field, particularly if vision is briefly disrupted or if the changes are secondary to our point of focus.
You can see a real-world example in mentalist/magician Derren Brown’s re-enactment of the door experiment (pdf) referenced in his post. [...]