Consumer Psychologist posts an interesting note on variable positive reinforcement - the power of semi-unpredictable rewards to reinforce behavior (think slot machines). And asks this:
Why then, do all marketers give consumers such a predictable outcome. You pay this, you’ll get that. You watch this TV show you’ll see this TVC. You drink this you’ll feel [...]
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Search and receptivity
A short one this morning from Practicalist (ever worth reading) asks, What comes after search? Heck it’s short enough to reproduce in full:
Reading about the epic battle against Google that Microsoft, TimeWarner, and Yahoo continue to lose, I have to wonder if it’s really such a world-beating thing to own search. Right now it is, [...]